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A game theory and application of power strategy to attract voters in GE 14

Ahmdon, Muhd Afiq Syazwan and Muhamad, Haslina and Yurni Ahmad, Noor Sulastry and Md Isa, Filzah (2018) A game theory and application of power strategy to attract voters in GE 14. e-BANGI: Journal of Social Sciences and Humanities, 15 (4). pp. 49-63. ISSN 1823-884x

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A Stable political power can help a legitimate government to maintain the economic stability, and social harmonious of the country. On the contrary, instability of a political power of a country may influence the economic uncertainty due to internal biolence, rebel and distruption of power. This could result in losing the democratic transition of power. This study was conducted to gain an in-depth understanding of the political power and the political game practiced by the key political parties in Malaysia namely, BN and PR/PH. Game theory analytical method was utilised to explain the political strategies of both parties. The findings of this study revealed that the political power used by BN was Hard Power whereas PR/PH adopted soft power which is based on perception compared to BN that implemented coercive methods of legislation. As the conclusion based on the analysis of game theory BN had applied the game theory that combined hard and smart political power, while on the other hand, PR/PH had utilised combined soft and smart political power in the previous two GEs. Keduadua parti politik, BN dan PR/PH mengamalkan pendekatan teori permainan yang berbeza. Both of the political parties, BN and PR/PH practiced a different game theory approach.

Item Type: Article
Uncontrolled Keywords: political power, smar power, hard power, soft power, economic stability, election
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 29 Apr 2019 03:25
Last Modified: 29 Apr 2019 03:25
URI: http://repo.uum.edu.my/id/eprint/26002

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