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A review of place branding strategy in city planning

Ramli, Fariha and Salleh, Dani (2018) A review of place branding strategy in city planning. International Journal of Innovative Research and Development, 7 (3). pp. 191-195. ISSN 2278-0211

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Competitions between places in consequence to rapid development change the environments and the developments trend. This competition makes the place need to be better than their competitors. It made places development active, and the emphasis is being the perception of the place as the brand. The paper aims to explore the potential of place branding strategy as a mechanism in city planning. The paper provides an understanding of the place branding and its role in city planning. Place branding is a taken aspect of present development. It has expanded into an acceptable answer to the issue of conflict between the cities. Place branding is one of different practice to recover the position and image of the place or city.

Item Type: Article
Uncontrolled Keywords: Place branding, city planning, city management
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Government
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 01 Mar 2020 01:16
Last Modified: 01 Mar 2020 01:16
URI: http://repo.uum.edu.my/id/eprint/26858

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