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Social media engagement on Malaysian government agencies Facebook pages: an empirical analysis

Muhd Nadzir, Maslinda and Harun, Nor Hazlyna and Hassan, Mohamad Ghozali (2019) Social media engagement on Malaysian government agencies Facebook pages: an empirical analysis. In: IEEE Jordan International Joint Conference on Electrical Engineering and Information Technology (JEEIT), 9-11 April 2019, Amman, Jordan, Jordan.

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The increasing use of social media has led government agencies to take initiatives for using social media as an additional platform, apart from websites, to disseminate information; especially, regarding the services offered by government agencies. However, a paucity of empirical research on social media engagement with regard to government agencies has been recorded. The present study explores social media usage and engagement on Malaysian government agencies' Facebook pages. Eight government agencies with the highest usage of Facebook have been selected. Data are collected from Graph API for the publicly visible posts. The content analysis is conducted on texts and messages. The findings related to social media engagement are presented, revealing that likes are the most common mode of engagement. Further study is required, using statistical analysis, to measure social media engagement on government agencies social media platform.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: INSPEC Accession Number: 18691608
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 05 Mar 2020 01:29
Last Modified: 05 Mar 2020 01:29
URI: http://repo.uum.edu.my/id/eprint/26882

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