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Moderating effect of logistics and supply chain issues on the relationship between entrepreneurial orientation and market orientation


Nik Abdullah, Nik Ab. Halim and Yaakub, Sabariah and Subhan, Muhammad (2018) Moderating effect of logistics and supply chain issues on the relationship between entrepreneurial orientation and market orientation. Journal of Social Science and Humanities, 1 (2). pp. 27-34. ISSN 26009056

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Abstract

Business expansion either locally or internationally is a vision of most firms, even for small and medium sized enterprises (SMEs). In order to achieve this market expansion, previous studies have identified the importance of market orientation towards superior firms’ performance. At the same time, firm-level market orientations are also important. However, the existence of logistics and supply chain issues such as transportation, packaging, documentation and warehousing are expected to thwart firms’ effort in establishing their market orientation. This study focuses on identifying the effect of logistics and supply chain related issues on the relationship between entrepreneurial orientation and market orientation among SMEs in Malaysia. The result indicates that logistics and supply chain issues moderate the relationship between entrepreneurial orientation and market orientation. However, the moderation effect is weak, based on the Cohen f2 effect size calculation. This study shows that logistics and supply chain issues do have some weak effect on the relationship between both variables. Thus, SME managers need to resolve any logistics and supply chain related issues experienced by the company in order to improve their market orientation

Item Type: Article
Uncontrolled Keywords: Analisis, Buku Teks, alc Izzah dan Bahasa Arab
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 07 Jun 2020 02:31
Last Modified: 07 Jun 2020 02:31
URI: http://repo.uum.edu.my/id/eprint/27079

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