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Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency


Setyadiharja, Rendra and A. Karim, Zamzami and Siam, Nurbaiti Usman and Budimand, Shahril and Arfa, Desmayeti and Rianto, Faizal (2020) Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency. In: The International Seminar on Regional Politics, Administration and Development 2020 (INSORPAD2020), 14-15 October 2020, STISIPOL Raja Haji, Riau, INDONESIA.

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Abstract

There are some products from Bintan Regency SMEs that already have loyal consumers in a number of countries. However, SMEs are still faced with trading rules in the export sector. This is the main problem. In addition, there are problems with people's unstable purchasing, and a broad marketing reach separated from island to island. The purpose of this research was to establish a marketing optimization strategy for SMEs products in Bintan Regency. The research method used in this study is the Mix-Method approach. With a total sample of 65 SMEs using a random sampling cluster sampling technique and also purposive sampling. By using SWOT analysis, this research produces several strategies in SMEs marketing products that are obtained based on quantitative and qualitative analysis, namely Strengthening SMEs Institutions and Human Resources, Establishing SMEs Communities, Developing Business Partnerships, and Utilizing Information Technology in Developing Marketing SMEs Products.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISBN 978-967-16057-8-3 Jointly organized by: Stisipol Raja Haji, Tanjungpinang, Indonesia School of Government, Universiti Utara Malaysia
Uncontrolled Keywords: Strategy, Marketing, Products, SMEs
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Government
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 11 Jan 2021 00:15
Last Modified: 11 Jan 2021 00:15
URI: http://repo.uum.edu.my/id/eprint/28064

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