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Incorporating inter-cultural awareness in the teaching of business communication: The IIUM experience

Idrus, Faizah (2007) Incorporating inter-cultural awareness in the teaching of business communication: The IIUM experience. In: The Second Biennial International Conference on Teaching and Learning of English in Asia : Exploring New Frontiers (TELiA2), 14-16 June 2007, Holiday Villa Beach & Spa Resort, Langkawi. Faculty of Communication and Modern Languages, Universiti Utara Malaysia, Sintok, pp. 1-25. ISBN 978-983-42061-2-3

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Students of The International Islamic University Malaysia (IIUM) come from many Islamic countries around the world. They are enrolled in different faculties including the Faculty of Economics and Management Sciences. One of the compulsory courses for these students is The English for Occupational Purposes (EOP). It is meant for final year students (3 credit bearing) to equip them with the necessary skills before joining the workforce. Over the years, various approaches have been introduced and applied in ensuring that the best method is applied so that this course will be more meaningful and effective to the students. However, the course content only focuses on the communication skills in Business English without taking into account the different cultures of students who may have different business cultures back home. This study hence will look into the possibility of incorporating cultural awareness across context in the teaching and learning of English for Occupational Purposes and answering research questions related to culture, communication, teaching and learning. The qualitative methodology employing the interpretive analytical framework and case study are used in the 2-semester observations and interviews of the EOP students and lecturers. Findings are discussed with regard to the developmental theories of intercultural communication and the business communication aspects.

Item Type: Book Section
Additional Information: Organized by Department of Modern Languages, Faculty of Communication and Modern Language, Universiti Utara Malaysia
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 30 May 2011 01:17
Last Modified: 30 May 2011 01:17
URI: http://repo.uum.edu.my/id/eprint/3248

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