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Strategic planning model for a medium-sized business

Abdul Hamid, Ibrahim (1986) Strategic planning model for a medium-sized business. Analisis, 1 (2). ISSN 0127-8983

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Official URL: http://ijms.uum.edu.my


This paper proposes to establish a strategic planning model through a seven steps process designed to facilitate the formation, implementation and evaluation of strategies necessary for survival. It is not an attempt to discuss exhaustively each step in the process but to establish a planning framework only.

Item Type: Article
Uncontrolled Keywords: strategic planning model, medium-sized business, business survival
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Prof. Madya Dr. Ibrahim Abd Hamid
Date Deposited: 04 Jul 2010 02:28
Last Modified: 06 Dec 2016 06:24
URI: http://repo.uum.edu.my/id/eprint/100

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