Behjati, Saeed and Kumar M., Dileep (2012) Equilibrium of knowledge vs. money functions explaining intentions to sustainable food consumption. International Journal of Business and Behavioral Sciences, 2 (6). pp. 100-109. ISSN 2226-5651

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Abstract

Develop strategies to change customer behavior on food consumption, requires an understanding of consumer behavior and other influential factors.Therefore, in this study with advantage of the theory of planned behavior (Ajzen, 1988) investigate some on consuming purchasing and consuming intention. This study gives insight into consumer behavior, factors affecting the sustainable consumption, hurdles of purchasing pro environmentally options; purchase environmentally friendly products Consciously, and also marketing insight into sustainable environmental friendly via measurement and evaluation intention of purchase.The results deeply reveal that Price consciousness parallel with pro-environmental concerns influences the intention to move towards sustainable food consumption.

Item Type:	Article
Uncontrolled Keywords:	Sustainable consumption, theory planed behaviour, Ecological knowledge, Financial impresser
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Prof. Dr. Dileep Kumar M.
Date Deposited:	15 Apr 2014 02:47
Last Modified:	20 Apr 2016 00:53
URI:	https://repo.uum.edu.my/id/eprint/10095

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