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Measuring blog influence: Recognition, activity generation and novelty

Hassan, Shahizan and Shiratuddin, Norshuhada and Sakdan, Mohd Fo'ad and Hashim, Nor Laily and Sajat, Mohd Samsu (2012) Measuring blog influence: Recognition, activity generation and novelty. International Journal of Interactive Communication Systems and Technologies, 2 (1). pp. 52-68. ISSN 2155-4218

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Netizens around the world increasingly use blogs to share thoughts and opinions, create special interest groups, collaborate, and debate on issues.However, the social influence of blogs remains largely undetermined.This paper presents the outcomes of a study which investigates how the influence of blogs can be measured quantitatively.The purpose of the study was to determine how to assess the social influence of blogs and to develop two new tools for measuring blog influence: the Blog Influence Index (BII) and Blog Influence Analyzer (BIA).These tools were applied to identify top influential blogs in the blogosphere community of Malaysia.The results indicate that the top 10 most influential blogs in Malaysia fall under the categories of politics, entertainment, sports, lifestyle, and technology.

Item Type: Article
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: College of Arts and Sciences
Depositing User: Prof. Dr. Shahizan Hassan
Date Deposited: 15 Apr 2014 08:10
Last Modified: 15 Apr 2014 08:10
URI: http://repo.uum.edu.my/id/eprint/10200

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