Ong, Choon Hee and Johari, Husna (2013) The state of customer oriented-behavior in the health tourism hospitals in Malaysia. International Journal of Art and Commerce, 2 (10). pp. 9-16. ISSN 1929-7106

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Abstract

The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descriptive analysis and test of significant differences were employed to investigate the state of customer-oriented behavior among nurses in the health tourism hospitals.The findings revealed that the level of customer-oriented behavior among the nurses was high and the re were significant group differences in the level of customer-oriented behavior among the nurses’ gender, age group and years of work experience. These findings may be of help to healthcare managers to train their nurses to become more customer-oriented.

Item Type:	Article
Uncontrolled Keywords:	Customer-oriented behavior, health tourism hospitals, nurses.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Prof. Madya Dr. Husna Johari
Date Deposited:	17 Apr 2014 00:40
Last Modified:	19 Apr 2016 01:21
URI:	https://repo.uum.edu.my/id/eprint/10380

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