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Development and validation of Malaysian communication style instrument

Mustaffa, Che Su and Abu Bakar, Hassan and Ahmad, Mohd Khairie and Mohd Hadza @ Othman, Mohd Baharudin and Ibrahim, Marzura (2014) Development and validation of Malaysian communication style instrument. Asian Social Science, 10 (8). pp. 73-89. ISSN 1911-2017

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The Malaysian Malay Communication Style (MMCS) formulated by Che Su and Hassan (2010) was developed to measure specific Malay communication characteristics in the workplace.We extended this work by using structural equation modelling to determine the factor structure of the 60-item version of the MMCS.Based on a sample of 320 employees, we found eight stable dimensions which measure communication style among Malay employees in Malaysian contexts. Moreover, scores on the scale developed to measure the MMCS criteria yielded excellent validity and reliability estimates.This study provided and presented insights and further understanding of communication style from the indigenous perspective, which allows practitioners to gain in-depth knowledge about the implementation of organizational communication in an organization.The implications of this research were discussed.

Item Type: Article
Uncontrolled Keywords: communication style, indigenous values, instrument development, organizational communication, Malaysian
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Prof. Dr. Che Su Mustaffa
Date Deposited: 21 Apr 2014 02:52
Last Modified: 21 Dec 2016 02:47
URI: http://repo.uum.edu.my/id/eprint/10640

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