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Conceptualising service quality and technology factor as drivers for continuous usage of broadband among rural dwellers in Malaysia


Muraina, Ishola Dada and Sheik Osman, Wan Rozaini and Ahmad, Azizah (2012) Conceptualising service quality and technology factor as drivers for continuous usage of broadband among rural dwellers in Malaysia. In: 3rd International Conference on Network Applications, protocols and Services (NetAPPS), 19 to 21 September 2012, Kuala Lumpur.

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Abstract

Information and communication technology(ICT) have found to be a key player in making IT and IT-enabled services of some countries a tradable and leading to the fastest average annual growth in their economy.Broadband which is the arm of ICT is believed to be a vital links of enhancing competitiveness in an economy and sustaining economic growth. Despite the significances of broadband, broadband connectivity is not yet seen to have enormous potential to increase national competition in Malaysia, especially in the rural areas.This shows that there is need to take a drastic step to maintain continuous use of broadband among rural dwellers in Malaysia.This paper presents a model that will aid continuous use of broadband among rural consumers in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-68-5 Organized by: InterNetWorks Research Laboratory, School of Computing, Universiti Utara Malaysia
Uncontrolled Keywords: Information and Communication Technology, Broadband, Rural Areas, Rural Dwellers
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: College of Arts and Sciences
Depositing User: Prof. Madya Wan Rozaini Sheik Osman
Date Deposited: 22 Apr 2014 00:41
Last Modified: 22 Apr 2014 00:41
URI: http://repo.uum.edu.my/id/eprint/10759

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