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Efficacy of UTAUT model in continuation of usage of broadband in the rural areas of Northern region of Malaysia


Muraina, Ishola Dada and Sheik Osman, Wan Rozaini and Ahmad, Azizah (2013) Efficacy of UTAUT model in continuation of usage of broadband in the rural areas of Northern region of Malaysia. In: International Conference on Rural ICT Development (RICTD) 2013, 25 - 27 June 2013, Malacca, Malaysia.

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Abstract

Admittedly, the internet users in the remote and rural areas are less in embracing broadband usage due to the technology and economic factors leading them in continuously using low-speed dial up access in lieu of demanding for higher services.There is no exception in the rural areas of northern region of Malaysia as their rate of development is quite low when compared with the rest of the regions in Malaysia, causing backwardness or stagnant in the usage of broadband.Therefore, this research intends to examine the fitness of UTAUT model on the broadband continuous usage in the rural areas.A quantitative survey technique is employed by distributing 200 questionnaires to secondary school students that are residing in the rural areas of northern region of Malaysia. The result shows that UTAUT model is best fit in determining continuous usage of broadband in the rural areas.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-74-6 Organized by: ITU-UUM ASP CoE for Rural ICT Development and School of Computing (SOC), UUM CAS. Collaboration with: Perbadanan Kemajuan Negeri Melaka (PKNM) together with: Bahagian K-Ekonomi, Negeri Melaka.
Uncontrolled Keywords: Broadband, Continuous Usage, Rural Areas, UTAUT Model, Northern Region of Malaysia
Subjects: T Technology > T Technology (General)
Divisions: College of Arts and Sciences
Depositing User: Prof. Madya Wan Rozaini Sheik Osman
Date Deposited: 22 Apr 2014 01:24
Last Modified: 22 Apr 2014 01:24
URI: http://repo.uum.edu.my/id/eprint/10760

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