Mhd Sarif, Suhaimi and Ismail, Yusof (2012) Knowledge strategy: The way to sustain competitive advantage for technology-based enterprises. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

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Abstract

This paper examines knowledge strategy to sustain competitive advantage for technology-based enterprises. From resource-based view, knowledge strategy enables firms to create and sustain competencies and capacity to outcompete rivals. Personal interview with 10 strategists from technology-based enterprises revealed that customized knowledge strategy is capable to create and sustain knowledge. However, the results cannot be generalized due to less rigorous qualitative analysis on the interview results.The future studies should include more informants and to use qualitative analysis software for more rigorous analysis.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 9789832078661 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords:	Knowledge strategy, competitive advantage, technology enterprises.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	College of Arts and Sciences
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	28 Apr 2014 09:59
Last Modified:	25 May 2015 02:48
URI:	https://repo.uum.edu.my/id/eprint/10862

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