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Social media for business: Knowledge gathering through focus group session with business owners

Hassan, Shahizan and Shiratuddin, Norshuhada and Hashim, Nor Laily and Ab Salam, Sobihatun Nur and Sajat, Mohd Samsu (2012) Social media for business: Knowledge gathering through focus group session with business owners. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

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Despite its overwhelming popularity and widely recognized in business, studies on the trends and impact of social media in Malaysia, have yet to be widely recorded and published. As such, this study attempts to ascertain the usage of social media (SM) in business environment.Specifically, it aims to determine the trends and perceived impact of social media for business purposes in Malaysia.In order to accomplish this, the study follows four phases of methodology which are content analysis of current literature, focus group with Small Medium Enterprises (SMEs) on perceptions of users on the use of social media for business purposes, data findings and conclusion.The target population in this study is social media users in Malaysia, company owners/ employers (top management level), managers, executives,and employees. Simple random sampling procedure is employed to get the sample for the survey.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078661 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: social media, business, Small Medium Enterprises
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Prof. Dr. Shahizan Hassan
Date Deposited: 28 Apr 2014 10:06
Last Modified: 25 May 2015 02:02
URI: http://repo.uum.edu.my/id/eprint/10871

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