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The understanding of social networking site adoption as s-commerce platform

Hashim, Kamarul Faizal and Mohd Yusof, Shafiz Affendi and Rashid, Ammar (2012) The understanding of social networking site adoption as s-commerce platform. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

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The popularity of social networking sites’ (SNSs) services is changing the landscape of e-commerce.SNSs are providing consumers and businesses the platform to engage in social commerce (s-commerce).The use of SNSs to conduct s-commerce activities is utilising the advantages of the synergetic experience and motivation to buy in crowds.Through SNSs, businesses are able to reach more consumers at lower advertising and marketing cost.This is due to the fact that the products or services are marketed by consumer to consumers.Despite the growing advantages associated with SNSs as s-commerce platform, very little is known about issues related to SNSs adoption as s-commerce platforms.The main objective of this research in progress paper is to introduce a conceptualized research model that can be used to examine the adoption of SNSs as s-commerce platform.This paper also discusses the methodology adopted in this study.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078661 Organized by: UUM College of Art & Scienes, Universiti Utara Malaysia
Uncontrolled Keywords: Social shopping, social networking sites adoption and s-commerce.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Dr. Kamarul Faizal Hashim
Date Deposited: 30 Apr 2014 00:28
Last Modified: 25 May 2015 01:59
URI: http://repo.uum.edu.my/id/eprint/10887

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