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The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)


Abdul Jamil, Nordin and Nik Mat, Nik Kamariah (2012) The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM). In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

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Abstract

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has been low.Thus, our study intends to investigate the determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM).This study examines the relationships between perceived risks (PR), perceived usefulness (PU), and perceived ease of use (PEOU), toward attitude, intention and actual online purchasing (AOP).Data were collected from 212 internet users in Malaysia via questionnaires.The results show that all direct hypotheses are supported while the indirect hypotheses are not supported. The generating model achieved the highest SMC (R2), explaining 53.9% variance in AOP. The results are discussed in the Malaysian online purchasing context.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078661 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: TAM, Actual online purchasing; Intention (AOP); Intention; Attitude; Perceived risk (PR); Perceived usefulness (PU); Perceived ease of use (PEOU).
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: College of Arts and Sciences
Depositing User: Prof. Dr. Nik Kamariah Nik Mat
Date Deposited: 06 May 2014 08:38
Last Modified: 25 May 2015 01:23
URI: http://repo.uum.edu.my/id/eprint/10949

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