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Persuasion knowledge transfer: A conceptual model

Saidin, Aeni Zuhana and Macaulay, Catriona and Hine, Nick (2012) Persuasion knowledge transfer: A conceptual model. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

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Researchersare fully aware that the transfer of specialised knowledge to designer is important.This demand is especially high within the growing domain of persuasive technology that requires designers to grasp persuasion knowledge in order to design product, application or services that able to change peoples’ attitude and behaviour. Therefore, this study aims to explore ways on how persuasion knowledge can be transferred and used during the design ideation stage.The literature analysis method was used to analyse the important persuasion elements involved in persuasive design.It become the basis of the conceptual model of persuasion knowledge transfer in inspiring the persuasive design ideas during the design process.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078661 Organized by: UUM College of Art & Sciences, Universiti Utara Malaysia
Uncontrolled Keywords: Persuasive technology, persuasion knowledge, knowledge transfer.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 21 May 2014 01:18
Last Modified: 25 May 2015 03:04
URI: http://repo.uum.edu.my/id/eprint/11068

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