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Knowledge management strategy planning: Methodology for a life-insurance company


du Toit, Adeline and De Villiers, Carina (2010) Knowledge management strategy planning: Methodology for a life-insurance company. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.

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Abstract

The strategic management of knowledge assets for competitive advantage in enterprises is important.This paper presents a systematic approach that can be followed to formulate a knowledge management (KM) strategy.The management of knowledge should not be done in an ad hoc or isolated manner.It should be integrated into the other management activities in the enterprise and linked to the strategic plan. The paper presents the results of an empirical survey to investigate the current situation with regard to KM activities in a life-insurance company and to determine the relationship between the KM activities and the business strategy of the enterprise.The results of the empirical survey indicated that there is a clear understanding of the importance of KM and acknowledgement that it could be a source for sustainable competitive advantage in the enterprise.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-40-1 Organized by: UUM College of Art & Sciences, Unversiti Utara Malaysia
Uncontrolled Keywords: Knowledge Management Strategy, Business Strategy, Insurance Companies
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 01 Jun 2014 08:33
Last Modified: 01 Jun 2014 08:33
URI: http://repo.uum.edu.my/id/eprint/11161

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