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Buyer-seller relationship as a source of interactive learning and innovation: The Malaysian automotive industry perspective


Zainal Abidin, Che Rozenan and Ab. Rahman, Azmi (2006) Buyer-seller relationship as a source of interactive learning and innovation: The Malaysian automotive industry perspective. In: Knowledge Management International Conference and Exhibition 2006 (KMICE 2006), 6-8 June 2006, The Legend Hotel Kuala Lumpur.

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Abstract

The paper looks at the buyer-seller relationship between Malaysian national car companies and their local automotive parts vendors as a source of interactive learning and innovation.Innovative activities are used as the measurement for interactive learning and innovation and the IMP interaction approach is used to analyze the interaction between the buyer and seller.Trust and commitment are the classic buyer-seller relationship variables that can lead to interactive learning and innovation.The research proposes a triangulation approach combining semi-structured interviews of focal relationships followed by a quantitative survey of the automotive parts vendors.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 983-3282-90-3 Organized by: Faculty of Information Technology, UUM
Uncontrolled Keywords: Interactive Learning, Innovation, Innovative Activities,Buyer-Seller Relationship, Trust, Commitmen
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 24 Aug 2014 07:02
Last Modified: 24 Aug 2014 07:02
URI: http://repo.uum.edu.my/id/eprint/11452

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