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The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers


Wisker, Lily (2006) The effect of personalities in optimizing the use of market intelligence a case of New Zealand middle managers. In: Knowledge Management International Conference and Exhibition 2006 (KMICE 2006), 6-8 June 2006, The Legend Hotel Kuala Lumpur.

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Abstract

The process of intelligence utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organisational effectiveness. The relationship between the big five of personality and the use of market intelligence was investigated in a questionnaire study with a sample of 127 white-collar workers who were employed on a full time basis in managerial positions at the New Zealand Global companies. Hypotheses were tested and found that conscientiousness, agreeableness, and openness were positively related whilst neuroticism negatively related to scores on the use of market intelligence. Overall, the findings suggest the existence of a (albeit not strong or intensive) relationship between the four (of the big five) of personality and the use of market intelligence.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 983-3282-90-3 Organized by: 2006 Faculty of Information Technology, UUM
Uncontrolled Keywords: Market Intelligence,Personality
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 14 Jul 2014 08:06
Last Modified: 14 Jul 2014 08:06
URI: http://repo.uum.edu.my/id/eprint/11489

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