Wahab, Samsudin and Othman, Abdul Kadir (2006) Competitive intelligence practices by Government Links Companies (GLCs) in Malaysia. In: Knowledge Management International Conference and Exhibition 2006 (KMICE 2006), 6-8 June 2006, The Legend Hotel Kuala Lumpur.

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Abstract

Over the past two decades, competitive intelligence (CI) has grown from a small area of interest into an internationally recognized and practiced information management discipline. CI is a process of knowing what the competitors are up to and staying one step ahead of them (Ettore,1995). In Malaysia, there is not much research conducted with regard to the practice of CI in supporting the organization success. This paper deeply investigates the practice of CI by using a systematic survey on selected GLC organizations.The research found that most of the companies practiced competitive intelligence strategies for decision making and marketing strategies.CI was used to gather information about the competitors’ prices, products developments and customer services.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 983-3282-90-3 Organized by: Faculty of Information Technology, UUM
Uncontrolled Keywords:	Competitive Intelligence, Information Gathering, Government Links Companies
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	College of Arts and Sciences
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	14 Jul 2014 07:32
Last Modified:	14 Jul 2014 07:32
URI:	https://repo.uum.edu.my/id/eprint/11530

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