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Push and pull innovation strategies being adopted in automotive industry

Cheng, Wei Kiang and Zulhumadi, Faisal (2013) Push and pull innovation strategies being adopted in automotive industry. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK IV), 14-16 Mei 2013, Foyer Perpustakaan Sultanah Bahiyah UUM.

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Push and pull system in innovation being applied is a critical factor to be determined in the automotive industry.The degree of adaptation of these systems would determine the overall performance of an automotive manufacturer. Either one of the methods has its advantages and disadvantages in its implementation stages. Therefore, the highlight of this paper is to figure out the importance of these two systems and identify the significance of the system to the production of automotive industries.This is a conceptual study and therefore the data would be collected through observation of past data, and review of related academic journals.The outcome of this research has provided useful information in strategic planning for automotive industry by having a better focus on customers’ needs.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Penyunting Fadhilah Mat Yamin, Noorulsadiqin Azbiya Yaacob, Chong Khai Lin, Faizatul Akmar Abdul Nifa & Suria Musa. e-ISBN 978-983-2078-77-7 Anjuran Pusat Pengajian Pengurusan Teknologi dan Logistik (STML) dengan kerjasama Pusat Kerjasama Universiti-Industri (CUIC) Diterbitkan oleh: Universiti Utara Malaysia 06010 UUM Sintok, Kedah MALAYSIA
Uncontrolled Keywords: Automotive Industry, Push System, Pull System, Organizational Performance, Industry’s Perception.
Subjects: T Technology > TS Manufactures
Divisions: College of Arts and Sciences
Depositing User: Mr. Faisal Zulhumadi
Date Deposited: 17 Aug 2014 01:49
Last Modified: 17 Aug 2014 01:49
URI: http://repo.uum.edu.my/id/eprint/11593

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