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The role of environmental dynamism on outsourcing performance in Malaysia


Ng, Eng Kok and Hassan, Mohamad Ghozali (2013) The role of environmental dynamism on outsourcing performance in Malaysia. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK IV), 14-16 Mei 2013, Foyer Perpustakaan Sultanah Bahiyah UUM.

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Abstract

This research aims on the environmental dynamism and outsourcing success.This study was to examine the impact of environmental dynamism as a moderator on the outsourcing success.In this research, outsourcing performance will affect by three dimensions in environmental dynamism: (a) customer demand, (b) level of competition, and (c) technology changes.Postal survey from electrical and electronic manufacturing industries in Malaysia was used to collect data.The findings from the data collected by the hand delivery survey showed support for the hypotheses of the research.Hierarchical regression analysis was carried out to determine the moderating effect of environmental dynamism on outsourcing success.The result of the research indicated full support of these moderating effects.This paper presents a useful source of information for practitioners that seeks to improve the outsourcing performance.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Penyunting Fadhilah Mat Yamin, Noorulsadiqin Azbiya Yaacob, Chong Khai Lin, Faizatul Akmar Abdul Nifa & Suria Musa. e-ISBN 978-983-2078-77-7 Anjuran Pusat Pengajian Pengurusan Teknologi dan Logistik (STML) dengan kerjasama Pusat Kerjasama Universiti-Industri (CUIC) Diterbitkan oleh: Universiti Utara Malaysia 06010 UUM Sintok, Kedah MALAYSIA
Uncontrolled Keywords: Outsourcing success, market competition, E&E manufacturing, customer demand.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Dr. Mohamad Ghozali Hassan
Date Deposited: 17 Aug 2014 02:09
Last Modified: 17 Aug 2014 02:09
URI: http://repo.uum.edu.my/id/eprint/11596

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