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Performance orientation: The art of managing innovation

Noordin, Muhammad Arafat and Mohtar, Shahimi (2013) Performance orientation: The art of managing innovation. The International Journal Research Publication's "Research Journal of Economics & Business Studies - RJEBS, 2 (9). pp. 75-80. ISSN 2251-1555

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Innovation is recognized as a key success factor in an increasingly competitive, global economy.The better the capability of a firm to innovate, the greater a firm distinguishes its product and the greater the firm position itself amongst its competitors.Due to this, it has drawn widespread attention from scholars to explore the dimension of innovation to develop resilient and competitive firms.This article attempts to discuss on the art of managing innovation to discover its value which is beneficial to firm performance.

Item Type: Article
Uncontrolled Keywords: Innovation, Managing innovation, Performance, Types of innovation.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Technology Management & Logistics
Depositing User: Prof. Madya Dr. Shahimi Mokhtar
Date Deposited: 19 Aug 2014 07:45
Last Modified: 19 Apr 2016 01:11
URI: http://repo.uum.edu.my/id/eprint/11857

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