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Rapid way: The determinants for user's intention to use rapid way application in Penang Island


Valizadeh, Iman and Idrus, Rosnah and Ab Rahman Muton, Nursakirah (2013) Rapid way: The determinants for user's intention to use rapid way application in Penang Island. In: 4th International Conference on Computing and Informatics (ICOCI 2013), 28 -30 August 2013, Kuching, Sarawak, Malaysia.

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Abstract

Rapid Way Application was developed to help drivers in finding the optimum route using GPS to reach a destination especially if there were any blocked routes/roads caused by accidents, roadwork, natural disaster, etc. This paper presents determinants for user‘s intention to use the Rapid Way Application in Rapid Way Portal.A survey was conducted with 100 respondents to determine the level of user‘s intention to use the application. The analyses of the data were done used correlation and regression analysis.Overall, users‘ intention towards Rapid Way Application was determined directly by the effectiveness of time saving in finding optimum routes as well as users‘ perceived usefulness and ease of use of the application.Cost saving did not seem to be a significant determinant.These indicate that the Rapid Way design must be improved in terms of speed in capturing, processing and deliver the information, be loaded with useful features and must be easy to use with simple navigation.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078791 Organized by: Universiti Utara Malaysia
Uncontrolled Keywords: Rapid Way Application, user‘s intention, optimised route, GPS
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 27 Aug 2014 00:46
Last Modified: 27 Aug 2014 00:46
URI: http://repo.uum.edu.my/id/eprint/12066

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