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Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)


Suhaimi, Mohd Hafizie and Shiratuddin, Norshuhada (2013) Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS). In: Persidangan Kebangsaan Ekonomi Malaysia ke VIII (PERKEM VIII), 7 – 9 Jun 2013, KSL Hotel & Resort, Johor Bahru, Johor, Malaysia.

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Abstract

Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibility is defined as the ability of an organization to be seen in its role and capabilities in the community. It has unique and specific features to attract the attention of consumers.The study concludes that the visibility is divided into five elements, namely (1) development of a prominent business site, (2) formation of community, (3) management of updated information content; (4) Analysis of customer behavior, and (5) optimization opportunities market.These basic elements of development are developed based on three main theories: the new communication paradigm theory, social influence theory and the theory of enrichment media.In general, the visibility factors for SME entrepreneurs are expected to strengthen the company's marketing strategy.Thus, the visibility elements would encourage and guide the SME entrepreneurs to optimize social media as a competitive marketing tool.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISSN: 2231 962X Organized by: School of Economics, Faculty of Economics and Management, UKM.
Uncontrolled Keywords: Social Media, Small Medium Enterprise (SME), Visibility
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Prof Dr. Norshuhada Shiratuddin
Date Deposited: 03 Sep 2014 02:28
Last Modified: 19 Apr 2016 03:14
URI: http://repo.uum.edu.my/id/eprint/12113

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