Halim, Fairol and Ishak, Mohamed Mustafa (2014) Post election behavior? Is it possible? A framework based on Hirschman (1970) model. Australian Journal of Basic and Applied Sciences, 8 (12). pp. 67-75. ISSN 1991-8178

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Abstract

Post-Election Behavior is a new definition to be introduced in this study which has not been widely used before.There is debate among scholars who do not agree whether voters respond to the events of the past more than the future, or vice versa.In the marketing field, it has been proven and widely accepted that after the purchase decision had been made, it does not end there, it will continue to affect consumer behavior.Even from a theoretical perspective, the study of post purchase process provides a better understanding on role of past experience (satisfaction or dissatisfaction) in determining the future purchase decisions. However, there are deficiencies in existing voting theories.This study attempts to provide a variation of what happens after an election or what is known as post - election.This is something new which have not been studied and used before.This study applies Hirschman (1970) as the basis framework of the study.The main goal of this study is to determine the usefulness and effectiveness of the model in the context of Post-Election Behavior.Based on factor analysis performed on the items in the dependent variable of the Post Voting Behavior, findings from these tests provide three major components that are Exit,Voice and Loyalty Response.These findings are in line and support the model proposed by Hirchman(1970) where there are three major components Exit, Voice and Loyalty.This finding also supports that model Hirchman(1970) is relevant where it is widely used as the basis for most of the studies in the review of Post-Purchase Behavior and several other areas in the field of marketing.

Item Type:	Article
Additional Information:	Volume: 8(12)Special 2014
Uncontrolled Keywords:	Post-Election Behavior, Hirschman, Satisfaction.
Subjects:	J Political Science > JC Political theory
Divisions:	School of Business Management
Depositing User:	Dr. Fairol Halim
Date Deposited:	14 Sep 2014 02:07
Last Modified:	18 Apr 2016 00:49
URI:	https://repo.uum.edu.my/id/eprint/12136

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