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‘Entrepreneurial traits’ and behaviours among Malay rural businesswomen from the district of Pendang, Kedah, Malaysia

Yusof, Rohana (2012) ‘Entrepreneurial traits’ and behaviours among Malay rural businesswomen from the district of Pendang, Kedah, Malaysia. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 March 2012, Golden Flower Hotel, Bandung, Indonesia.

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The study of the characteristics of entrepreneurs has already been the subject of a considerable amount of research, much of which focused on how these individuals differ from non-entrepreneurs, particularly with regard to personal characteristics. One study found hard work, ambition, courage and individuality to be characteristics associated with the spirit of entrepreneurship. In the 1960s, McClelland theorised that the psychological and social impetus for entrepreneurship must be embodied in the ‘need for achievement factor’, or the N-achievement factor. Successful entrepreneurs possess certain characteristics which may be unique to their own profession. Hence, this paper is an attempt to address questions and issues arising from the study with a view to determining the nature and characteristics of Malay rural businesswomen in their economic, social and cultural environment. The study was of 31 Malay rural businesswomen from the district of rural Pendang, Kedah who were selected on the basis of a set of criteria. Firstly, the study hopes to establish the characteristics and behaviours of these businesswomen which have emerged from an analysis of data and interview narratives, in understanding how the women themselves view their personal characteristics and how this relates to their involvement in entrepreneurship and how they feel about themselves. Secondly, an exploration of the personal characteristics of the respondents was made in this study. Here the respondents describe their own personal characteristics and how they are related to their decisions to set up a business venture. The data revealed that these Malay businesswomen have distinct characteristics that influence their entrepreneurial practices, behaviours and actions.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-967-5705-05-2
Uncontrolled Keywords: Entrepreneurial traits, personal characteristics, rural, Malay businesswomen, behaviours and practices.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Prof. Madya Dr. Rohana Yusof
Date Deposited: 21 Oct 2014 07:01
Last Modified: 21 Apr 2016 03:21
URI: http://repo.uum.edu.my/id/eprint/12264

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