Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) HIV/AIDS and cultural practices in Nigeria: An implication for HIV/AIDS preventive communication campaign. New Media and Mass Communication, 27. pp. 19-30. ISSN 2224-3267

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Abstract

This article aims to examine the subtle links that exist between cultural practices and beliefs and the high prevalence rate of HIV/AIDS in Nigeria.It investigates the cultural practices that influence risky sexual behaviour and how cultural values of the people can be conceptualised into STIs preventive communication campaign in Nigeria. Data were gathered through an in-depth interview among young students of Moshood Abiola Polytechnic.The study also shows that socio-cultural environment and structural contexts are responsible for the prevalence of HIV/AIDS in Nigeria.Therefore, the non-centrality of culture in HIV/AIDS preventive campaign is one of the major reasons why very little success has been recorded in the area of behaviour change.The study emphasize that HIV/AIDS preventive communication campaign should not fight against the culture of the people because it might alienate the people whose cooperation is necessary if the prevalence of HIV/AIDS must be curbed.Therefore, the study advocates that campaign planners should rather try to make behaviour and practices safer in a way that is culturally acceptable to people.

Item Type:	Article
Uncontrolled Keywords:	HIV/AIDS, Preventive communication, Cultural practices
Subjects:	R Medicine > RA Public aspects of medicine
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Dr. Mohd. Khairie Ahmad
Date Deposited:	20 Oct 2014 08:29
Last Modified:	19 May 2016 01:28
URI:	https://repo.uum.edu.my/id/eprint/12302

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