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Strategy maps as a communication tool in balanced scorecard implementation: Study of a Malaysian utility company


Ayoup, Hazeline and Omar, Normah and Abdul Rahman, Ibrahim Kamal (2010) Strategy maps as a communication tool in balanced scorecard implementation: Study of a Malaysian utility company. In: International Conference on Science and Social Research (CSSR), 5-7 Dec. 2010, Kuala Lumpur, Malaysia.

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Abstract

This paper presents an exploratory and qualitative analysis of the Balanced Scorecard [BSC] implementation of a utility company in Malaysia.The use of strategy map as proposed under the BSC methodology in communicating company's strategic vision and mission from the corporate to the individual managerial level is explored.Although the BSC has been developed for almost 20 years, BSC implementation is still an issue.One of the underexplored issues is communication.It is critical for successful BSC implementation, but very little evidence is observed in the literature.Using qualitative research approach, this paper highlights a company experience in using the BSC strategy maps to facilitate strategy communication to managers.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Print ISBN: 978-1-4244-8987-9
Uncontrolled Keywords: Balanced Scorecard; Strategy map; Strategy communication; Case study; Performance Measurement.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Dr. Hazeline Ayoup
Date Deposited: 21 Oct 2014 02:05
Last Modified: 03 May 2017 06:59
URI: http://repo.uum.edu.my/id/eprint/12325

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