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The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia


Ong, Choon Hee and Johari, Husna (2014) The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia. International Journal of Information, Business and Management, 6 (3). p. 81. ISSN 2076-9202

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Abstract

The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Hierarchical regression analy sis wasperformed and found statistical significant relationship between personality traits and customer-oriented behavior as well as positive moderating effects of group culture.

Item Type: Article
Uncontrolled Keywords: Customer-oriented behavior, personality traits, group culture,health tourism hospitals
Subjects: H Social Sciences > HF Commerce
Divisions: School of Business Management
Depositing User: Prof. Madya Dr. Husna Johari
Date Deposited: 23 Oct 2014 03:57
Last Modified: 18 Apr 2016 04:26
URI: http://repo.uum.edu.my/id/eprint/12361

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