Ahmmed, Kawsar and Mohd Noor, Nor Azila (2014) Relational antecedents an consequence of key account management performance: A review, framework and research agenda. The International Journal of Business and Technopreneurship (IJBT), 4 (1). pp. 21-45. ISSN 2231-7090

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Abstract

The present paper traces the issue of key account management performance which has regarded as a pressing concern of many supplier companies’ sales efforts. Based on the social exchange theory, researcher theorized and hypothesized the conditions under which relational factors including supplier relational investment, perceived buyer relational investment and relational intimacy influence key account management performance and its resulting impact on repeat order. Researcher also theorized the moderating role of length of relationship on key account management performance-repeat order relationship. Several theoretical and practical implications are provided along with suggestions and limitations to isolate a platform for future research directions. Additionally, an improved understanding from this framework will help developing policies for effective key account management in Business-to-business relationship.

Item Type:	Article
Uncontrolled Keywords:	Key account management performance, idiosyncratic investment,repeat order, length of relationship, social exchange theory.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Prof. Dr. Nor Azila Mohd Nor
Date Deposited:	27 Oct 2014 02:11
Last Modified:	17 Apr 2016 06:16
URI:	https://repo.uum.edu.my/id/eprint/12466

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