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Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning

Abu Bakar, Abdul Rahim and Hashim, Fariza and Ahmad, Hartini and Md Isa, Filzah and Dzakiria, Hisham (2009) Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning. International Journal of Marketing Studies, 1 (2). pp. 158-164. ISSN 1918-719X

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The hostile business environment in Malaysian private higher education institutions (PHEIs) has proved to be fatal to numerous institutions.While there are success stories, the issue looms as what differentiates the performers and the non performers. As such, this study was conducted to understand why some PHEIs perform better than others; and whether the differences in performance are due to the choice of strategy.Finally, this study explores whether the organisational distinctive capabilities influence towards the institution choice of strategy. Based from a sample of 97 PHEIs, the study depicts that differentiation strategy was significantly link to performance with a spectrum of organisational capabilities influencing the institution’s choice of strategy.

Item Type: Article
Uncontrolled Keywords: Distinctive capabilities, Competencies, Strategic Thrusts, Institutions, Higher learning
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Abdul Rahim Abu Bakar
Date Deposited: 27 Oct 2014 02:25
Last Modified: 05 Oct 2016 03:28
URI: http://repo.uum.edu.my/id/eprint/12472

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