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Maximizing the utilization of Universiti Utara Malaysia's executive development center through proper supply chain


Engku Abu Bakar, Engku Muhammad Nazri and Misiran, Masnita (2013) Maximizing the utilization of Universiti Utara Malaysia's executive development center through proper supply chain. In: The 3rd International Forum & Conference on Logistic and Supply Chain Management (LSCM) 2013, 26-28 June 2013, Bali, Indonesia.

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Abstract

This study proposes a supply chain model for the Excecutive Development Center of Universiti Utara Malaysia (EDC-UUM) to enhance the usability and the visibility of EDC-UUM, thus increasing the demand for EDC-UUM services and indirectly, the profit as well.Specifically, this study embarks on two objectives which are to determine the resources available and opportunities that can be grabbed to strengthen the functions and usability of EDC-UUM and to develop a supply chain model for EDC-UUM that will incorporate all the resources and opportunities so that the demand for and the utilization of the training/seminar rooms and hotel rooms can be increased.To achieve the first objective, a SWOT analysis is conducted by assessing the current practice and future plans of EDC-UUM.The second objective is achieved by studying the characteristic of a hotel supply chain, and then maps the supply chain to suit the characteristics of EDC-UUM. In this report, the supply chain model focuses only on the first and second tier for EDC-UUM's product development that directly involves the use of local commu-nity members.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: Petra Christian University ISBN: 978-979-99765-2-9
Uncontrolled Keywords: Supply chain; room occupancy; mapping; SWOT analysis
Subjects: T Technology > TS Manufactures
Divisions: College of Arts and Sciences
Depositing User: Prof. Madya Dr. Engku Muhammad Nazri Engku Abu Bakar
Date Deposited: 11 Nov 2014 04:15
Last Modified: 11 Nov 2014 04:15
URI: http://repo.uum.edu.my/id/eprint/12563

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