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The relationship between e-service quality and ease of use on customer relationship management (CRM) performance: An empirical investigation in Jordan mobile phone services


Wahab, Samsudin and Momani, Kaled and Mohd Noor, Nor Azila (2010) The relationship between e-service quality and ease of use on customer relationship management (CRM) performance: An empirical investigation in Jordan mobile phone services. Journal of Internet Banking and Commerce, 15 (1). pp. 1-15. ISSN 1204-5357

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Abstract

Electronic Customer relationship management performance CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile phone to reduce costs and increase profitability by consolidation the principles of customer loyalty. Therefore, the results of CRM performance are repeat purchase, word of mouth, retention, cross buying, brand loyalty and customer satisfaction. The keen competitive in the communication and mobile phone service market place and the increasing numbers of mobile phone users all over the world has influence the researchers to investigate ease of use and e- service quality as antecedents of electronic customer relationship management performance in mobile phone services industry.488 questionnaires have returned and analyzed. Four factors been tested to investigate the relationship with CRM performance.The analysis shown that e- service quality, and ease of use was positively significant towards CRM performance. This paper makes a theoretical and methodological contribution and suggestion for the managers in improving their CRM performance in mobile phone service industry.

Item Type: Article
Uncontrolled Keywords: Customer relationship management performance, Mobile Phone Services, e-service quality, ease of use.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Madya Dr. Nor Azila Mohd Nor
Date Deposited: 28 Dec 2014 08:06
Last Modified: 26 Apr 2016 03:22
URI: http://repo.uum.edu.my/id/eprint/12863

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