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Communicative ecology of sojourners from Pakistan and its implications for public service campaigns

Gazzaz, Osman and Iqbal, Mohammad Zafar and Khan, Fazal Rahim (2014) Communicative ecology of sojourners from Pakistan and its implications for public service campaigns. Procedia - Social and Behavioral Sciences, 155. pp. 21-27. ISSN 1877-0428

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Communicative ecology of Hajj-pilgrims from Pakistan is examined in a probability sampling.Of the eleven communication contacts identified, contacting friends and co-pilgrims tops the list followed by community organizational sources of information counters, tour operators, and Hajj mission officials.Ethnic newspaper and the mainstream Saudi mass media rank third and fourth. Less than 10% of the responses respectively cited digital billboards & Internet. Community organizations, co-pilgrims, the ethnic newspaper, and the digital screens impacted upon satisfaction. Findings highlight implications for public service campaigns to pilgrims.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14) Organised by: School of Multimedia Technology and Communication, UUM. 18 - 20 October, 2014.Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Communication ecology; PSA campaigns; Hajj-pilgrims
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 19 Jan 2015 06:19
Last Modified: 15 May 2016 00:45
URI: http://repo.uum.edu.my/id/eprint/12979

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