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How do non-profit organizations in Libya adopt and use social media to communicate with the society

Attouni, Mohamed Aabeid Khalfalla and Mustaffa, Che Su (2014) How do non-profit organizations in Libya adopt and use social media to communicate with the society. Procedia - Social and Behavioral Sciences, 155. pp. 92-97. ISSN 1877-0428

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Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Adopt and use; Facebook; non-profit organizations
Subjects: P Language and Literature > P Philology. Linguistics
T Technology > T Technology (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Prof. Dr. Che Su Mustaffa
Date Deposited: 19 Jan 2015 06:46
Last Modified: 28 Apr 2016 02:42
URI: http://repo.uum.edu.my/id/eprint/12999

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