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Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions


Mohamad, Bahtiar and Abu Bakar, Hassan and Halim, Haslina and Ismail, Ahmed Rageh (2014) Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia - Social and Behavioral Sciences, 155. pp. 115-122. ISSN 1877-0428

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Abstract

Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments.Many scholars believe there are influences of corporate communication management (CCM) on organisational performance, yet there is a paucity of studies on the validation of this theoretical assumption.Therefore, the main purpose of this paper is to address the gap by providing an elevated understanding of CCM and its consequences. The managerial and policy implications provided in this study help corporate communication practitioners to identify the practical needs of their work and design an appropriate CCM programme.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by: School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Corporate Communication Management (CCM); financial performance; mission achievement; organisational performance
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Multimedia Technology & Communication
Depositing User: Mr. Bahtiar Mohamad
Date Deposited: 19 Jan 2015 07:22
Last Modified: 22 May 2016 07:05
URI: http://repo.uum.edu.my/id/eprint/13005

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