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Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs

Abdullah, Aida Nasirah and Husain, Kalthom and Bokhari, Mohamad and Jano, Zanariah and Kamarudin, Mohd Fauzi and Md Saad, Mohd Shamsuri (2014) Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs. Procedia - Social and Behavioral Sciences, 155. pp. 136-140. ISSN 1877-0428

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Photographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online.Three environmental NGOs in Malaysia (ENGOMs) were chosen for this study. A content analysis was conducted on their websites to investigate how they used photographs as powerful tools to communicate environmental campaigns and potentially call people to take action.The result indicates that MNS had well utilised the photographs for its online campaigns, whereas both of WWFM and SAM had moderately utilised the photographs for the same purpose.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by: School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Environmental NGOs; photographs; environmental campaigns; environmental online communication; World Wide Web
Subjects: T Technology > T Technology (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 19 Jan 2015 08:13
Last Modified: 27 Apr 2016 03:13
URI: http://repo.uum.edu.my/id/eprint/13008

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