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Political marketing conducted by legislative candidates in Indonesia: Study of public transportation as transit media in Medan on presidential election 2014


Arofah, Kurnia and Nugrahajati, Susilastuti Dwi (2014) Political marketing conducted by legislative candidates in Indonesia: Study of public transportation as transit media in Medan on presidential election 2014. Procedia - Social and Behavioral Sciences, 155. pp. 153-158. ISSN 1877-0428

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Abstract

Indonesian legislative election might be the largest election in the world.Many legislative candidate competes to win legislative positions in national or provincial and regional level.Political marketing strategies should be implemented to gain public trust and image.Many methods are used as political marketing media, such as using public transportation as transit media.This paper discusses the effectiveness of using public transportation as transit media as political marketing media by legislative candidates.From the observation, the usage is ineffective because the characteristic of Public Transportation.Moreover, this campaign method brings consequences such as public ignorance, discomfort, and horizontal conflict.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by: School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Legislative candidate; political marketing; public transport; transit media; bentor
Subjects: J Political Science > JA Political science (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 19 Jan 2015 08:19
Last Modified: 28 Apr 2016 02:40
URI: http://repo.uum.edu.my/id/eprint/13012

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