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A preliminary study on effects of social media in crisis communication from public relations practitioners’ views


Husain, Kalthom and Abdullah, Aida Nasirah and Ishak, Mastura and Kamarudin, Mohd Fauzi and Robani, Anidah and Mohin, Mohaida and Syed Hassan, Syed Najmuddin (2014) A preliminary study on effects of social media in crisis communication from public relations practitioners’ views. Procedia - Social and Behavioral Sciences, 155. pp. 223-227. ISSN 1877-0428

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Abstract

Studies on effects of social media on crisis communication is scarce.This study sought to bridge this gap in research and provide insights for organizations to use in managing crisis communication today.The data for this preliminary study is based on interviews of public relations professionals and case histories of Malaysia Airlines MH 370 crises.It was found that social media substantially accelerated the need for crisis communication by altering the practice of crisis communication, from how crises is reported and managed by organizations.This study also proposed strategies that organizations can implement to prepare for managing the social media element of a crisis.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Social media; crisis communication; public relation practitioners
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 01:16
Last Modified: 17 May 2016 07:41
URI: http://repo.uum.edu.my/id/eprint/13027

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