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Communication competence during the preparation phase of the direct selling communication activities


Omar, Nuredayu (2014) Communication competence during the preparation phase of the direct selling communication activities. Procedia - Social and Behavioral Sciences, 155. pp. 228-235. ISSN 1877-0428

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Abstract

In understanding the communication competence components in the direct marketing business, this study was performed.The objectives of the paper are to identify the communication activities that represent communication competence components and the outcome of communication competence components in the Preparation Phase of the direct selling activities.Interview and observation method were employed.Acquiring knowledge related to the business and spirituality; and preparing to acquire savoirs have been demonstrated in the Preparation Phase.These preparations demonstrated direct sellers’ cognitive, behavioural, and spiritual-affective abilities.The outcome that emerged from the findings were the preparation in developing their self-confidence, enthusiastic feelings, understanding of savoirs; and becoming knowledgeable of the business

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Communication competence; communication activities; direct selling business
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mdm. Nuredayu Omar
Date Deposited: 20 Jan 2015 01:18
Last Modified: 24 May 2016 03:17
URI: http://repo.uum.edu.my/id/eprint/13028

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