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Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth


Ramdas, Deepthi and Balasubramanian, Arumugam (2014) Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth. Procedia - Social and Behavioral Sciences, 155. pp. 260-264. ISSN 1877-0428

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Abstract

In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth.Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Health consequence; visual impact; focus group discussion; factor analysis; cigarette smoking
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 01:46
Last Modified: 24 May 2016 06:41
URI: http://repo.uum.edu.my/id/eprint/13034

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