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The practice and effects of corporate media relations in Chennai: Beyond just denials and evolving?


Varghese, Neema and Abdul Rahman, Nik Adzrieman (2014) The practice and effects of corporate media relations in Chennai: Beyond just denials and evolving? Procedia - Social and Behavioral Sciences, 155. pp. 271-276. ISSN 1877-0428

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Abstract

This study aims to research on the changing perception and importance attached to media relations by corporate houses and business journalists in India specifically Chennai - where traditionally media relations was never practiced professionally - where relations with the print or electronic media was limited to issuing denials and seeking distance (Sengupta, 2006), with the concept of a low-key profile.The study is based on in-depth interviews of communication managers of 13 orgnanisations and 10 journalists from print and television media.The findings could provide insights for academicians and researchers on the change in media relations practice and its effects on media reporting in emerging IT hubs in India and other similar regions in the world.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Media relation; organisational media relations
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Dr. Nik Adzrieman Abdul Rahman
Date Deposited: 20 Jan 2015 01:51
Last Modified: 26 May 2016 02:01
URI: http://repo.uum.edu.my/id/eprint/13036

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