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Challenges for communicators in future Australian local government


Simmons, Peter (2014) Challenges for communicators in future Australian local government. Procedia - Social and Behavioral Sciences, 155. pp. 312-319. ISSN 1877-0428

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Abstract

Local governments (LGOVs) are ubiquitous institutions for human cooperation and all need to communicate with their communities.Most Australian LGOVs employ at least one communicator but there are few principles to guide practice.This paper examines ‘responsible flexibility’, ‘soft governance’ and trends driving LGOV to enhance dialogue with communities and share ownership of problems and solutions.The paper argues that communicators are well placed to clarify and enhance their role in LGOV of the future by shifting communication focus from telling to listening, advocating the importance of transparency and communication in government, and developing expertise in facilitating community participation.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Local government; public relations; communication; soft governance; responsible flexibility
Subjects: J Political Science > JS Local government Municipal government
P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 02:23
Last Modified: 25 May 2016 08:27
URI: http://repo.uum.edu.my/id/eprint/13046

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