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Masculine domination and power in Indonesian TV cook shows


Habsari, Sri Kusumo (2014) Masculine domination and power in Indonesian TV cook shows. Procedia - Social and Behavioral Sciences, 155. pp. 320-325. ISSN 1877-0428

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Abstract

This article explores the ways in which gender contributes to the production of TV program well-known with the term of gendered television. It examines semiotically how the shows construct the male host to communicate with their assumed female target audiences.The analysis demonstrates how the male presenters negotiate the traditionally feminized position and the stereotypically domestic sphere to construct his masculine identity.It argues that their role as cooks does not undermine their masculine persona.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Politics of gender; masculinity; domination; power; cook show
Subjects: H Social Sciences > HE Transportation and Communications
P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 02:26
Last Modified: 15 May 2016 01:09
URI: http://repo.uum.edu.my/id/eprint/13047

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