Bidin, Rosmiza and Muhaimi, Aida and Bolong, Jusang (2014) Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia. Procedia - Social and Behavioral Sciences, 155. pp. 326-330. ISSN 1877-0428

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Abstract

A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers.Correlation analysis was used to analyze the data.Results indicated that all studied elements of corporate identity components (corporate behavior, corporate communication, corporate design, corporate culture, corporate strategy, and corporate personality) have significant contribution towards corporate image.Thus, managers have to carefully strategize these elements in their internal branding initiatives to come out with excellent corporate image.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Corporate identity; corporate image; branding
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	20 Jan 2015 02:28
Last Modified:	12 May 2016 01:08
URI:	https://repo.uum.edu.my/id/eprint/13048

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