Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2014) Cultural sensitivity in sexually transmitted infections (STIs) preventive campaign in Nigeria. Procedia - Social and Behavioral Sciences, 155. pp. 331-336. ISSN 1877-0428

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Abstract

The STIs preventive campaign in Nigeria lacks a common vision on how culture ought to inform the design and implementation of interventions.The study investigated how culture can be conceptualised into STIs preventive communication campaign in Nigeria. Data were gathered through in-depth interviews among students of Moshood Abiola Polytechnic, Abeokuta. Findings revealed virginity as one of the protective factors and polygamy as one of the risk factors in culture that must be taken into considerations.The study concludes that STIs preventive campaign in Nigeria needs to develop interventions that recognise not only the negative aspect of culture but also promote the positive and unique aspect of culture.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Cultural sensitivity; Sexually Transmitted Infection (STI); preventive campaign
Subjects:	R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Dr. Mohd. Khairie Ahmad
Date Deposited:	20 Jan 2015 02:30
Last Modified:	19 May 2016 01:25
URI:	https://repo.uum.edu.my/id/eprint/13049

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