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Mediatization: A grand concept or contemporary approach?

Kho, Suet Nie and Chang, Peng Kee and Ahmad, Abdul Latiff (2014) Mediatization: A grand concept or contemporary approach? Procedia - Social and Behavioral Sciences, 155. pp. 362-367. ISSN 1877-0428

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Mediatization is a concept to encompass the changes brought by media into every aspect of our lives. It goes beyond the conventional textual analysis, production economic-politics and audiences’ studies. This paper therefore dissects the concept of mediatization and traces the researches done on it. Mediatization was also compared to mediation in terms of versatility in describing the totality of media impact.Mediatization researches need to be conducted in Asia's vibrant media landscape in its developed and developing countries.The researchers concluded that mediatization needs to be refined by further researches to be a contemporary media studies approach.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Mediatization; media landscape; media studies; research approach
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 02:40
Last Modified: 19 May 2016 02:12
URI: http://repo.uum.edu.my/id/eprint/13055

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